adidas PerformanceEvery great story has a beginning. This one started in a small town in Bavaria, Germany. After starting out in his mother’s wash kitchen, Adi Dassler registered the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin were first rewards and milestones – and only the start of our story.
From the court to the catwalk, from the stadium to the street. The adidas brand offers apparel and footwear for every sport, every fashion, and every style, whether you are an athlete or fashionista.
DID YOU KNOW?
In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of €1600.